Monday, November 24, 2008

Gucci and Rihanna Team Up for UNICEF

Gucci and Rihanna make a powerful pair for UNICEF

Rihanna is one of the youngest and hottest stars in fashion world and music business right now which I’m sure is one of the reasons that top fashion house Gucci has picked her to be the new face of their accessories line, “Tattoo Heart”. This new accessories collection is designed by Gucci Creative Director, Frida Giannini, and is to benefit UNICEF for the fourth year running. The collection is obviously inspired from permanent tattoos that have become ever-so-popular within youth culture over the past few years. I love the inspiration because it combines the idea of young trends like tattoos with hot fashions from Gucci to make really fresh and fashionable new accessories that are to benefit a good cause. I do love people who give and this seems like a great opportunity for UNICEF to get publicity about the foundation as well as Gucci to do something great for the less fortunate.
Giannini even said, “I love the idea of a heart being tattooed into the handbags, it’s a permanent mark that you can wear with pride and that stays with you. I think that represents very well what we are doing here. This is not a one-off program, but rather an ongoing commitment to the incredible work that UNICEF is able to achieve.” Giannini designed the limited versions of accessories that combine a white heart tattoo image with Gucci logos and colors. Gucci will donate 25 percent of its sales to UNICEF.

No comments: